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Thursday, 15 April 2004 00:00 |
JUNEAU – Food Network’s “Food Finds” series will showcase Alaskan Brewing Company’s award-winning beer on April 20, 21 and May 1.
Host Sandra Pinckney broadcasts to 80 million households the merits of local and regional artisan food products like Alaskan Brewing Company beers.
 Initial research into the demand that might be generated shows that many businesses took more than 1,400 orders daily following the show’s debut. The show’s producers have encouraged all the featured businesses to be prepared for an influx of orders, website visits and phone calls. Preparations vary but generally include adding phone lines, increasing production, upgrading website capabilities and bringing on extra personnel.
Even more important than the potential sales related to the exposure is the opportunity to represent the craft beer industry and businesses in Alaska that offered support through the years. “Alaskan fans have known for years the challenges that we have to overcome to do business here but now a whole different sector of the country will know about the world class products we produce,” says Alaskan Brewing’s co-founder, Marcy Larson. “It’s an honor to be included and help showcase quality in the state of Alaska and in the craft beer industry.”
Also highlighted in the Alaska episode are Birch Boy Alaskan Syrups (Haines, Alaska), Horst’s Seafood (Juneau, Alaska), and Theobroma Chocolates (Sitka, Alaska).
“Due to the various laws, we don’t direct ship but we are prepared to help people find their closest source for Alaskan beers,” says Larson. “We even have options for the thirsty folks outside our distribution area by referring them to liquidsolutions.biz in Oregon. Liquid Solutions is a web veteran of Food Finds, having been featured in 2003.
Food Finds’ Alaska episode will air on the Food Network to cable subscribers. Updated TV listings can be found at www.foodnetwork.com.
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