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Press Release
The illustration on the new packaging also maintains the image of the Southeast Alaskan fishing vessel featured on the past Alaskan Amber labels since its release in 1986, but with a new sense of place and the exhilaration of running the waters of the Inside Passage. Alaskan Brewing co-founders Marcy and Geoff Larson recall searching for the perfect boat to serve as a character model for the Amber Package, that is, until the morning when Marcy looked out of her window to see the fishing vessel Caribou anchored just off shore from their home in Juneau, Alaska. The F/V Caribou, which is owned and operated by local Juneau resident and fishing captain Will Metcalfe, represents the remote coastal lifestyle of those that call Southeast Alaska home. “Our motivation for the 2008 package redesign was to refine the artwork and lend the vivid red to the package as well,” says brand manager Cindy Burchfield, “When the opportunity arose to work with John Fehringer, we knew we were on to something.” Having lived in and around Southeast Alaska since 1980, Fehringer has developed a reputation for capturing the Alaskan experience in his artwork. Fehringer says that he considers it a privilege to be a part of the label design process and made it his goal to “portray the duality of the term ‘art’ with Alaskan Amber; the artwork on the package, and the art of creating Alaskan Amber beer.” Fehringer used his signature technique of airbrush and gouache, an opaque watercolor, to bring new life and fresh excitement to the vessel and the dramatic Southeast Alaskan landscape. Over the next two years, Alaskan Brewing will work with Fehringer to redesign and update the imagery on the entire brand line. The complete set will continue to promote to the “family of products” produced by Alaskan Brewing Co. To learn more about John Fehringer and his work, you can visit his website at www.fehringerstudios.com. ### For more information about Alaskan Brewing Co., artwork or beer samples, please contact Communications Manager Ashley Johnston at pr@alaskanbeer.com and 907-780-5866, or visit www.alaskanbeer.com. © Copyright 1997 - 2003 by the Alaskan Brewing Company |
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Alaskan
Brewing Company 5429 Shaune Dr., Juneau, Alaska 99801-9540 p (907) 780.5866 E-Mail info@alaskanbeer.com |
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