MEDIA ALERT: The beer dinner pairing craft beer from Alaskan Brewing Co. with the cuisine of Comme Ça scheduled for Monday, Oct. 22, is being rescheduled to Monday, Nov. 5. The event was created as a fundraiser for California Paddle 2007, an expedition by extreme athlete Tom Jones to paddle the entire 1,250-mile coastline of California on a 12-foot board to combat plastic pollution in the ocean. Jones doesn’t want any distractions prior to completing his world record-breaking journey on November 4. The beer dinner, which is now scheduled for Monday, Nov 5, will still serve as a fundraiser for California Paddle 2007 as well as a celebration of Jones’ world record.
Contacts: Amy Phillips, 907.780.5866, aphillips@alaskanbeer.com
Phiphi Tran, 213.925.7167, ptran@westboundcommunications.com
Philanthropy never tasted this good
Alaskan Brewing Co., Comme Ça pair up for beer dinner
to support plastic-free oceans through California Paddle 2007
JUNEAU, ALASKA — October 19, 2007 — The Alaskan Brewing Co. is pairing up with newly opened Comme Ça Restaurant to provide a night of great food, great beer and great works. Comme Ça head chef David Myers, renowned for co-founding Hollywood hotspot Sona, has prepared a sublime menu, including wild Alaskan salmon and beef bourguignon, which will be paired with award-winning Alaskan beer. The four-course fundraiser will be in support of extreme athlete Tom Jones’ ambitious and solitary journey to combat plastic pollution in our oceans.
Jones is paddling the entire 1,250-mile California coastline on a 12-foot paddleboard to raise awareness about plastic pollution in our oceans and to raise money to combat the problem for the aptly named California Paddle 2007. That’s where Alaskan Brewing Co. came in. The award-winning craft brewery is committing 1% of all proceeds from its new Alaskan IPA to help preserve the Pacific Ocean and its coastlines in an initiative called the Coastal CODE (Clean Oceans Depend on Everyone). California Paddle 2007 was one of the first Coastal CODE grant recipients.
Chef Myers didn’t hesitate for a minute when Alaskan Brewing approached him about co-sponsoring a beer dinner at his new restaurant, Comme Ça, to raise money for the California Paddle. As an avid surfer, Myers cares deeply about the ocean resource.
The dinner will be a celebration of Tom Jones’ completion of his world record-breaking paddling expedition, which began Aug. 7 near Crescent City. The $125-per-person dinner is being held to raise money to support the California Paddle 2007 and its campaign for a plastic-free ocean. Also in attendance will be Alaskan Brewing Co-founder and Brewmaster Geoff Larson.
“We believe that it’s everyone’s responsibility to protect our ocean resource,” Larson said. “But it doesn’t have to be as much of a drag as it sounds. We think this dinner makes that responsibility as appetizing to the palate as it is to the conscience.”
To make a reservation for the fundraising beer dinner, call Comme Ça at 323-782-1104.
WHEN: Monday, Nov. 5
TIME: Reception at 6 p.m. and dinner at 7 p.m.
WHERE: Comme Ça Restaurant, 8479 Melrose Ave., Los Angeles
COST: $125 per person
WHY: To raise money to support the California Paddle and efforts to combat plastic pollution in the ocean
TO MAKE A RESERVATION: 323.782.1104
MENU:
Appetizers: Accompanied with Alaskan Amber
1st course: Mushroom Risotto, Duck Confit, Maitake Mushrooms accompanied with Alaskan Winter Ale
2nd course: Wild Alaskan Salmon, Roasted Endive, Gnocchi Parisienne accompanied with Alaskan IPA
3rd course: Paleron of Beef Bourguignon, Horseradish Pomme Puree, Braised Carrots accompanied with Alaskan Stout
4th course (dessert): Brioche Bread Pudding with Raspberries accompanied with Alaskan Smoked Porter
For more information, please contact Amy Phillips, 907.780.5866, aphillips@alaskanbeer.com or Phiphi Tran, 213.925.7167, ptran@westboundcommunications.com. Also please visit www.alaskanbeer.com, www.coastalcode.org, and www.californiapaddle.com
