Texas Has a Chance to Be in the Next Great Alaskan Gold Rush
Alaskan Brewing Co. Hides 3 Golden Tickets in Texas and Partners with Local Stores and Pubs to Give Away $15,000 in Alaskan Gold
Dallas, Texas (June 5, 2014) – Alaskan Brewing Co. has announced that they are giving away $15,000 in Alaskan gold nuggets. Three specially- coded golden tickets have been hidden in Dallas, Austin, and Houston. Each ticket is worth $5,000 dollars in Alaskan gold.
The promotion is inspired, like many of Alaskan Brewing’s beer recipes, by the Gold Rush history of Alaska and will launch on Friday June 6th.
Select bars and taverns across the state will be releasing weekly clues to aid would-be urban prospectors who can visit to get in on the rush – and previous weeks’ clue recaps will be announced at alaskanbeer.com.
Founded in 1986, the Alaskan Brewing Co. was inspired by the Gold Rush. While researching brewing in Alaska, Co-founder Marcy Larson unearthed shipping records from Douglas City Brewing Co. (1899-1907) that listed ingredients for its popular beers and a newspaper article that described the way it was brewed. Co-founder Geoff Larson homebrewed a batch of the Gold Rush-era brew and they could see what made it so popular. That beer is now known as Alaskan Amber, the brewery’s flagship product.
The Alaskan Brewing Co. Gold Rush golden tickets have been hidden across the state of Texas on public access property, in safe locations for treasure hunters to search. Alaskan and its partners are asking that urban prospectors please not damage private property and be respectful while hunting the treasure. Every Friday, Alaskan will be announcing clues to the location of the gold. Clues will be posted in select bars and taverns around town a week before they are announced on the radio, so a gold rush to local participating pubs or taverns may yield the motherlode! Full rules, as well as released clues can be found athttp://www.alaskanbeer.com/happy-hour/live-life-alaskan-gold-rush.html
About Alaskan Brewing Co.
Alaskan Brewing Co. has been making award-winning beer in the remote, coastal community of Juneau, Alaska, since 1986. The Alaskan Brew Crew bottles the unique character of the Last Frontier with historic recipes, local ingredients, and glacier-fed water. The pristine location of Alaskan beer has inspired the brewery to apply innovative thinking and a respect for the local environment to their growth, making Alaskan an industry leader in sustainability. Alaskan Brewing handcrafts Amber, White, Icy Bay IPA, Freeride APA, Stout, Hopothermia, seasonals, the award-winning Smoked Porter, and an array of limited edition beers in the Alaskan Pilot Series. Visit www.alaskanbeer.com to learn more and connect with Alaskan at Facebook.com/AlaskanBrewingCo or @AlaskanBrewing on Twitter.
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Contact: Andy Kline, Communications Manager, Alaskan Brewing. 907.780.5922 akline@alaskanbeer.com
