Alaskan Brewing Selects 2020 Nonprofit Partner

Juneau Mountain Rescue to benefit from brewery’s fundraising efforts

February 21, 2020 (JUNEAU, Alaska) – Alaskan Brewing Co. has chosen Juneau Mountain Rescue as the beneficiary of proceeds from its fundraising efforts for 2020. Every year since 2002, Alaskan Brewing has turned to its employees to select a local nonprofit partner.

“It’s important to us to give back to the community where we get to live and brew, and there are many worthy organizations here in Juneau,” said Alaskan Brewing Co-founder, Marcy Larson. “We send a list of local nonprofits to our Brew Crew at the beginning of the year, and they vote for the organizations they would like us to support in the coming year,” explained Larson. Past partners include ANDVSA (Alaska Network on Domestic Violence and Sexual Assault), NAMI (National Alliance on Mental Illness), Hospice of Juneau and Gastineau Humane Society (now Juneau Animal Rescue), among others.

In 2019, the Brew Crew selected Helping Hands, a local organization that provides food to Juneau families in need, as their nonprofit partner. The total amount raised for Helping Hands in 2019 was $23,037. “Helping Hands is a small, volunteer-run operation, so we were thrilled to be able to make a donation with the potential to make a big impact on their efforts,” explained Larson. The brewery presented Helping Hands with a donation check during a celebration and toast at their tasting room on Thursday.

This year’s partner, Juneau Mountain Rescue, is a volunteer search and rescue organization that promotes wilderness safety and accident prevention to the public. “We promote an active, outdoors Alaskan lifestyle and our Brew Crew is full of avid adventurers, so Juneau Mountain Rescue is a very fitting partner,” Larson said.

Alaskan Brewing also contributes to several other nonprofit organizations throughout the year. In 2019, just over $44,000 was raised for animal nonprofits through the Ales for Tails program, the brewery contributed nearly $35,000 to coastal cleanup efforts and to nonprofits that promote ocean and waterway health through the Coastal CODE initiative, and it contributed beer and merchandise to a wide variety of local fundraising efforts.

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Contact: Andy Kline, Communications Manager, 907.780.5922. akline@alaskanbeer.com